Email Marketing: Content Not That Different!

Email marketing is no different in content then hard copy marketing (newspaper, flyers, direct mailings).  The difference is the vehicle of delivery and the ability to drive the customer to areas which give you the ability for further marketing opportunities.  With traditional or hard copy marketing the message is forefront when the customers looks at the ad, the same must be true for email marketing or "e-marketing."  The customer must see the ad without having to click to open or download it. 
...

NOTE: Article text has been summarized. Click here for the entire post.