Case Study: Davis Publications

Wednesday, November 11, 2009 at 12:00:00 AM

Gathering, processing and using customer and prospect information across the enterprise provides the basis for the benefits most companies realize from using CRM and Sales Force Automation software. This is truly the case for Davis Publications, an art education publisher in Worcester, MA. Davis Publications has been a GoldMine CRM software user for five years.
Toni Henneman , marketing manager at Davis, (left in picture) is exuberant when she talks about what GoldMine means to their operation. “We love GoldMine”, Henneman said. “It keeps all of us in the company, from customer service to sales to accounting, on th...

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Posted By Neil Saviano.
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Sales Force Automation Makes the Difference at Pro Windows

Saturday, November 07, 2009 at 12:00:00 AM

One could call ProWindows, a 15 year old residential door and window company in Waltham, MA, a poster child for CRM and Sales Force Automation. Just ask ProWindows’ President Jeff Fisher if the label fits and he’ll quickly tell you: “we grew 20% last year in the height of the recession and there is no doubt in my mind that this record year is highly attributable to implementing GoldMine software.”

Fisher sights managing prospect quotes as the core of the ProWindows sales process. They’re the pipeline for future jobs, and the more the better! However, Fisher is quick to point out that more quotes don’t mean much if they can’t be managed and converted into jobs. “Before GoldMine”, he says, “we always had plenty of quotes but so many just fell through the cracks. We never knew where we were with a prospect in the process, and without good follow up many just went somewhere else; out of sight, out of mind”.

Enter GoldMine and Sales Force Automation! ProWindows truly leverages GoldMine’s filtering capability to break quotes down by various demographics and levels of readiness, thus following up accordingly - at the right time. However, ...

NOTE: Article text has been summarized. Click here for the entire post.

Posted By Neil Saviano.
Other posts in the Case Studies category.