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How is CRM Boston Different?
CRM Boston is not just a technology solutions provider. Our programs provide a holistic solution by addressing clients’ business processes and best practices before integrating technology. We consider the following weighted factors, and their related contribution, critical to the success of a technology-enabled CRM / SFA program:
- People - 50%
- Sales and Marketing Processes - 30%
- Technology - 20%
Our holistic solution assures that ineffective processes and best practices will not be negatively enhanced and delivered to more clients and prospective clients. Conversely, effective processes and best practices are positively enhanced.
CRM Boston recognizes that at least 50% of all CRM programs fail upon implementation. Our holistic solution will eliminate any gaps in your processes and best practices by working with you to address these issues before introducing a technology-based solution. Technology’s 20% contribution then becomes a driving force.
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